Sarthak Sahu
Brand Lead @Lumio
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WORK HISTORY
Brand Lead @Lumio
Bengaluru, IN
Built and scaled Lumio’s brand from 0→1, owning brand vision, positioning, and narrative across all consumer touch-points.• Drove GTM strategy for new product launches: Lumio Vision and Lumio Arc, and scaled them further • Lead the full-funnel growth and performance engine across Meta, Google, Amazon, and Flipkart, managing ₹12 Cr+ annual media spend with direct ownership of ROAS, ACOS, CAC, and scale.• Institutionalised performance and experimentation frameworks, delivering sustained improvements in ROAS while maintaining ACOS within 6–9% benchmarks during high-growth phases.• Own end-to-end brand launches, strategic partnerships, ATL initiatives, and social ecosystems, driving brand scale and market presence.• Act as the final authority on Lumio’s visual and verbal identity, ensuring consistency across multiple assets, 6 channels, and all external partners.• Own annual and quarterly budgeting and forecasting, managing ₹15–20 Cr marketing budgets with disciplined allocation and performance accountability
EDUCATION
Odisha University of Technology and Research
Bachelor of Technology - BTech, Civil Engineering
Public School, Jeypore
10th, Science
Khallikote Unitary University, Brahmapur
Intermediate, Science
Xavier Institute of Management(XIM Bhubaneswar)
Master of Business Administration - MBA, Business Management
SKILLS
ABOUT SARTHAK SAHU
I am an accomplished professional delivering 6 years of career success. My career experience and skills have grown from my childhood interests: being a tech enthusiast, writing, & managing events.My dexterity lies in managing end-to-end product life cycle from identification of customers’ requirements, product development & launch, post launch metrics to risk analysis in sync with guidelines & norms. Demonstrated excellence in managing all aspects of product marketing including product positioning, product messaging, competitive analysis, campaign management, and go-to-market strategy.Over the time, I have proved my excellence in conducting product and brand-positioning research to ensure that the product and brands communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumers’ mind.
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