Sarjana Suman

Performance Marketing @Stelora Media

Pune, IN

Supported end-to-end performance marketing execution, from campaign ideation to post-campaign analysisacross paid digital channels.• Created and optimized ad creatives, copies, and messaging to improve reach, engagement, CTR, andconversion rates.• Tracked, analysed, and reported performance marketing metrics including CPC, CPA, CTR, ROAS, andconversion rates.• Assisted in programmatic campaign optimization, focusing on budget efficiency and scaling high-performingsegments.• Supported A/B testing across creatives, ad copies, and audience cohorts to improve campaign performance.• Collaborated with internal teams and clients to align campaigns with business objectives and efficiencymetrics.• Used performance insights to recommend optimizations aimed at reducing CAC and improving ROAS.

LLYOD INSTITUTE OF MANAGEMENT AND TECHNOLOGY, GREATER NOIDA

Master of Business Administration - MBA

UNITED INSTITUTE OF TECHNOLOGY, ALLAHABAD

BTech - Bachelor of Technology