Sarita Patel

Marketing Technology (Martech Infrastructure) @Sunbelt Rentals, Inc.

Trusted and strategic marketing technology subject matter expert (SME) to the marketing team and cross-functional teams\\\\nSupport the marketing department’s creation efforts on strategic marketing automation projects like lead scoring, dashboard reporting, software integrations, and database maintenance\\\\nBe the technical owner of the Marketo platform, managing and maintaining user access, the lead database, custom objects and workspaces for data quality and flow\\\\nMaintaining successful configuration, implementation, and maintenance of all operational marketing programs within Marketo & other marketing technologies\\\\nServe as power-user and change agent of the MarTech stack\\\\nOwn the configuration, implementation, and maintenance of all marketing technologies in the MarTech stack\\\\nPrimary admin of all marketing technologies, provisioning all access, use, and training\\\\nWork cross-functionally to operationalize various marketing technologies to optimize marketing automation and digital marketing initiatives from concept to measurement\\\\nMaintain and monitor all internal system API connections and integrations for the digital marketing technology stack to ensure full usage of these tools\\\\nDevelop best-in-class product management guidelines for all net new integration, product and feature enhancement builds\\\\nPartner with Marketing, Operations, and IT teams to map out the marketing technology landscape, identifying gaps and opportunities\\\\nFollow, refine, and execute analytic procedures and reporting for Growth Marketing team within Marketo, Salesforce and Bizible\\\\nManaging marketing technology budget.\\\\nDeveloping marketing automation operations and technical documentation and training initiatives for the marketing team.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n