Sari Harb
Senior Performance Marketing Manager @Hellobetter
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WORK HISTORY
Senior Performance Marketing Manager @Hellobetter
Berlin, DE
Leading and scaling performance marketing efforts to drive course signups at HelloBetter—one of the global leaders in digital therapy. Focused on optimising ad performance, audience targeting, and conversion flows to support mental health accessibility at scale.
EDUCATION
American University of Beirut
BSc, Computer Science
University of Sunderland
MSc, Internet and Networking Systems
SKILLS
ABOUT SARI HARB
I’m a Performance Marketing Manager with a strong focus on online advertising, conversion optimisation, and data analysis – turning insights into clear, actionable strategies. My expertise lies in running multi-channel campaigns that deliver measurable results by targeting the right audience at every stage of the customer journey.I work across Google, Meta, Microsoft, Pinterest, TikTok and Native platforms, using tools like Google Analytics, Looker Studio, and Tag Manager to track and visualise performance.My work is about understanding what drives people to act – then building campaigns around those insights. I test, analyse, and iterate to ensure targeting strategies are both well-designed and effective.My career spans both agency and in-house roles, working with designers, developers, product, and leadership teams to align marketing with business goals. This experience has given me a strong understanding of project nuances and requirements, strengthening my problem-solving skills and ability to deliver effective solutions that meet goals.I started out in Beirut, working on digital advertising and social media strategy. In 2015, I moved to Berlin to take on bigger challenges and shifted focus to performance marketing.Always happy to exchange ideas on marketing, growth, and making sense of data.
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