Sarai Thompson
Senior Social Media Manager @Theskimm
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WORK HISTORY
Senior Social Media Manager @Theskimm
New York, NY, US
Plan and execute the weekly content schedule for Skimm Shopping across channels, including Instagram, TikTok, and PinterestProduce, shoot, edit, and post content Strategize and conceptualize video series for the brandWrite and edit captions across social platformsUtilize data and analytics to make sure the audience get the best content Create affiliate links to drive revenueWorks cross-functionally to grow our existing audience, strategize on how to target new audiences and widen Skimm Shopping reach
EDUCATION
Georgia State University
Bachelor of Arts (B.A.), English Language and Literature, General
Mountain View High School
College Prepatory Diploma
S.I. Newhouse School of Public Communications at Syracuse University
Master's degree, Mass Communication/Media Studies
SKILLS
ABOUT SARAI THOMPSON
As the Senior Social Media Manager at theSkimm, Sarai is responsible for creating and executing the social media strategy for their e-commerce shopping sector called, Skimm Shopping. She applies her expertise in social media analytics, brand partnerships, and social networking to increase the reach, engagement, and loyalty of theSkimm\'s audience and amplify the company\'s mission of making it easier to live smarter.Sarai has over five years of experience in social media management and content creation, having previously worked as the Head of Social at Pattern Brands, where she led the social media vision for seven distinct lifestyle brands and grew their organic following by 29.3% in under a year. She is also the founder and chief planner of Luxe and Chic Company, an event and experience curation brand for creatives in the style, beauty, and lifestyle space. She leverages her skills in journalism, news writing, and community management to produce and promote events that showcase diverse and inspiring founders and CEOs. Sarai holds a master\'s degree in Magazine, Newspaper and Digital Journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor\'s degree in English Language and Literature from Georgia State University. She is passionate about creating and sharing stories that celebrate and empower people to live their best lives.
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