Jonathan Wank
Director of Audience Development @Theskimm
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WORK HISTORY
Director of Audience Development @Theskimm
Accomplishments • Build partnerships with some of the biggest publishers to drive newsletter subscriptions swaps • Partnered with brands to run sweepstakes to drive newsletter subscriptions • Work closely with the content team to drive page views organically through SEO • Help A/B test, build audience segmentations, and run Meta, Google, and Instagram Ads • Work closely with the analytics team to test new ways to drive subscriptions Responsibilities • Drive subscriptions for the Daily Skimm, Skimm Money, and Skimm Your Life newsletters • Create plans to drive all organic traffic, subscriptions, and podcast downloads for theSkimm • Re-imagine theSkimms loyalty program to make it more exclusive • Work closely with the Lifecycle team to build SMS strategy and testing plans • Work closely with the content team to A/B test in the Daily Skimm and on the web
EDUCATION
Ithaca College
Bachelor's degree, Economics
ABOUT JONATHAN WANK
With over 15 years of experience in the media industry, I am a passionate and creative leader in audience development, engagement, and monetization. I have a proven track record of building strategic partnerships, driving organic traffic, and increasing subscriptions and conversions for some of the most popular and trusted brands in sports and news. Currently, I am the Director of Audience Development at theSkimm, where I work closely with the content, analytics, Business Development, commerce and lifecycle teams to deliver and optimize theSkimm\'s newsletters, podcasts, and revenue. I am motivated by theSkimm\'s mission to make it easier for millions of people to live smarter and more informed lives. In my role at theSkimm, I have successfully built partnerships with some of the biggest publishers to drive newsletter subscription swaps, and partnered with brands to run sweepstakes and promotions. I have also worked closely with the content team to drive page views organically through SEO, and helped A/B test, build audience segmentations, and run Meta, TikTok, Google, Pinterest, LinkedIn and Instagram Ads. My skills in editing, advertising, and social media have enabled me to contribute to theSkimm\'s growth and engagement goals, and to deliver high-quality and compelling content to our audience.
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