Sarah Tsang
Social Media Coordinator @Bizzabo
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WORK HISTORY
Social Media Coordinator @Bizzabo
Toronto, ON, CA
Own end-to-end social media strategy across LinkedIn, Instagram, and Facebook (LinkedIn-focused) for a B2B SaaS event tech brand• Lead quarterly planning and campaign-level strategy, developing content briefs and aligning with leadership on priorities• Drive LinkedIn growth, contributing to +266 net-new followers in one month (+24% MoM) and +221% increase in impressions through event-led and community-driven strategies• Plan and manage the social media calendar, ensuring consistent, timely, and strategic content delivery across channels• Plan and execute multi-format content (carousels, short-form video, thought leadership, event recaps), aligning with funnel goals (engagement, awareness, conversion)• Repurpose long-form content (webinars, reports, podcasts) into high-performing social assets to extend content lifecycle and reach• Optimize social profiles and post performance (e.g, hooks, structure, timing), and support content boosting to maximize visibility and reach• Identify trends and audience behaviors, uncovering insights such as event-driven follower growth to refine strategy• Lead content experimentation (e.g, revamped speaker reels), improving performance (~3.6x interactions,~4.5x views,~4x watch time)• Analyze performance and produce monthly reports, translating data into actionable insights and recommendations• Build and support an employee advocacy program with guidelines and ready-to-use content to amplify reach• Manage community engagement across platforms, including comments, DMs, and collaborations with partners, speakers, and customers• Facilitate social and campaign planning meetings to align cross-functional teams• Collaborate with product marketing, demand gen, and design on GTM initiatives (AI launches, reports, events)• Execute or delegate content production, ensuring quality and consistency in a fast-paced remote environment• Utilize tools including Airtable, HubSpot, Figma, Slack, Typeform, and Descript
EDUCATION
Humber College
Graduate Certificate, Professional Writing and Communications
City University of Hong Kong
Bachelor of Arts - BA, Translation and Interpretation
University College Dublin
Semester Exchange, Arts and Humanities
Pui Ching Middle School
HKDSE
ABOUT SARAH TSANG
Hello, friend! This is Sarah, a social media professional based in Toronto, currently working in B2B SaaS. I’m all about making B2B social content actually social - less boring, more human, and something people don’t instantly scroll past. At the same time, I care just as much about making it work, whether that’s driving leads, building thought leadership, or growing a real community around a brand. At Bizzabo (an event tech company based in New York), I lead social media end-to-end, from strategy and planning to campaign and post-level execution. A lot of my work centers around turning events, conversations, and insights into content people want to engage with, while constantly testing formats, hooks, and distribution to improve performance. I’m especially interested in pushing social beyond “just content” into community, employee advocacy, and integrated content strategy. I enjoy connecting the dots between long-form and short-form, turning webinars, reports, and even random Slack convos into content that actually lands. Before SaaS, I’ve worked across agency, in-house, and freelance roles, creating everything from social posts and video to blogs and campaigns. I’m equally comfortable thinking strategically and getting my hands dirty, bringing ideas to life. Outside of work, I create food and travel content, draw the occasional hamster doodle, and lead social media for my church, working with a team to create content that connects and engages the Cantonese Christian community. Right now, I’m looking to grow further in B2B/SaaS as a social media specialist, while exploring adjacent areas like community, content, and creative strategy.If I sound like your kind of person, feel free to connect!
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