Sarah Kneath

Marketing Manager @Fermionx Manufacturing

Worthing, GB

Working in the manufacturing and industrial sector, I am responsible for a leading electronics manufacturing brand (FermionX) and two market leading global product brands (Seward and Airbox Sampling Products). Primary responsibility is to help the company achieve and exceed sales targets by increasing brand awareness, brand loyalty and lead generation across our brands. The role requires executing route to market plans for new market and product opportunities. Working with Directors in developing and executing marketing strategies to achieve company targets. Working closely with the sales team to develop and execute lead generation strategies and gain market feedback to aid continuous refinement of communication and marketing strategies. Key responsibilities- Develop and execute marketing strategies to develop brand awareness, loyalty and sales opportunities in new and existing markets- Manage and execute creative strategies through internal support or creative agencies - Develop and execute marketing communications plan for the year by brand - Create relationships with Key Decision Makers and influencers within the markets Identify key trends, opportunities and risk for the company - Define and document the structure of target markets in order to develop marketing tools for lead generation strategies and successful decision-making processes- Develop, work to and monitor marketing budget across brand activities, reporting on ROI for continued investment.

Sussex Downs College

BTEC National Diploma, Media Production

Claverham Community College

GCSE's

The Institute of Direct and Digital Marketing

IDM Professional Diploma in Digital Marketing