Sarah Pearson-Wood

WORK HISTORY

EDUCATION

ABOUT SARAH PEARSON-WOOD

I am an enthusiastic and strategic marketing leader who thrives in a space where my natural abilities, ambition and experience can be relied upon to maximise multiple campaigns, projects, and people. I am commercially focused, and able to target my own and a team\'s efforts, towards achieving maximum impact and results whether that be measured in brand awareness, or lead and revenue generation. I bring a dynamic and progressive style with a strong personal presence and an optimistic and influential communication style. My leadership approach is human first, and purpose led, and I am committed to delivering outstanding results through the pursuit of happy, healthy team dynamics and the development of strong individuals. Establishing a coachable working environment (which I have specific training), where everyone understands their value in innovating and being part of the solution is a key priority for me. I believe the delivery of commercial success, including the effective day-to-day running of a multidisciplinary, demanding marketing team is achieved by having a strong vision of what success looks like at every strategic touch-point – especially in relation to people, planet, and profit. I instil in the teams I lead a high-performance mentality bringing a clear set of values, objectives, and personal accountability. I have high expectations of those I work with,(and including a sense of fun – I want to enjoy being in their company every day). In turn I am passionate about giving my all to the common goal, and the creation of an environment where individuals can excel. Creating a strong brand culture and implementing best practice communication for internal and external audiences, being especially mindful of the user journey is something I relish; I believe culture and communication are the cornerstones to achieving impressive results. As a result, I only work with value driven organisations where I believe in the authenticity of the products and services, the cause, or the core objectives motivating the business.Adaptability and confidence are key components in my ability to respond to changing situations, markets and requirements whilst still delivering successful outcomes regardless of the scale of a project or business. I am proud of the results I’ve accomplished both with entrepreneurial start-ups as a mentor and business coach, and with the large teams I’ve led in multi-million-pound businesses. The thrill for me is seeing the moment when the potential for growth, and success is realised for both me, the team, and the wider business.