Sarah McGhie

WORK HISTORY

EDUCATION

ABOUT SARAH MCGHIE

Sarah has been fascinated with the power of communications since she was a small child. She quickly understood the need to be passionate and compelling when speaking with others and that tone of voice was all, particularly in those testing teenage years. She now ‘enjoys’ the fact her two daughters have inherited the same skill which can make for interesting debates at home. Understanding the power of an authentic voice led her, post university, into communications and media relations. 35 years later, she has extensive communications experience at a senior level within corporate, private, public, arts & charity sectors. Within this Sarah discovered she has a particular expertise and passion for broadcast communications. This covers radio and TV and includes features, news or in-depth interviews. Where others can be intimidated by a camera and a microphone, Sarah has a knack to work with the medium to ensure excellent results. Sarah can easily and effectively secure coverage in this genre as she has an instinct for broadcast communications and the ability to story tell both visually and using authentic voices. Sarah has expanded further on these highly sought after skills into the next level with documentary and podcast experience. She is fully versed in setting both genres up from developing an initial strategic idea, securing the correct production and subsequent broadcast partner, attending filming on site to ensure all is as it should be, briefing and media training where necessary interviewees, developing narrative arcs for broadcast and working on all aspects of production and post-production to ensure finished product is exactly what clients and crucially broadcasters require. Sarah is regarded as an excellent all-round communicator – her 35 years working with media ensures she excels in copy writing skills & ability to gain powerful & relevant editorial in printed, broadcast & online environments. She has a strategic mindset and a consistent approach to always think like a journalist. Sarah is at ease speaking and working with national media and global film crews as well as parish councils, community groups and local newspapers. Finally, Sarah is highly sought after for her crisis management experience encompassing both strategic planning and extensive hands-on experience. For Sarah passion, energy and a love of storytelling drive her forward every day and these values are at the heart of all she does.