Sarah Markun
Marketing Systems Director @Videndum plc
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WORK HISTORY
Marketing Systems Director @Videndum plc
As Head of Salesforce Strategy and Architecture at Videndum, I lead the global vision, design, and adoption of Salesforce across all business functions. Combining strategic oversight with hands-on innovation, I drive transformative solutions that deliver measurable business value through cross-functional collaboration and in-house expertise.• Support a global Salesforce user base of 400+ users across Sales, Marketing, Service, Product, Finance, Manufacturing and Leadership.• Led the successful consolidation of three divisional Salesforce instances into a single unified Group platform.(1 successfully completed, other in progress)• Transformed Salesforce from an underutilised dying tool into a central business tool providing real-time customer and business insights.• Delivered all platform development in-house, either personally or through my team, without reliance on Salesforce Partners.• Designed and built a bespoke solution to streamline Quote Margin Analysis, reducing processing time from a full day to seconds through ERP integration, Custom Objects, and automated Flows.• Spearheaded the review and replacement of Eloqua with Salesforce Marketing Cloud, selected for its user-friendly interface and strategic fit.• Achieved full Marketing Cloud adoption by the campaign team; recognised by Salesforce as one of the fastest companies to adopt and fully utilise the platform.• Oversee a portfolio of interconnected projects aligned with long-term business goals, such as the automated “Where to Buy” process.• Define project strategies, prioritise foundational work, and coordinate dependencies to support scalable transformation.• Collaborate closely with cross-functional teams to optimise processes, drive adoption, and ensure initiatives deliver measurable ROI.• Communicate strategic objectives and outcomes clearly to stakeholders, maintaining alignment with overarching business priorities and vision.
EDUCATION
Bohunt School
GCSE
Trailhead by Salesforce
Marketing Cloud Administrator
Alton College
GNVQ Business Advanced
The Institute of Direct and Digital Marketing
Certificate in Direct and Interactive Marketing
University of Essex
BA (Hons) Business and Management Degree, Marketing
West Suffolk College
ILM Level 5 - Diploma for Operational Leaders and Maangers
SKILLS
ABOUT SARAH MARKUN
Passionate about CRM and marketing automation, I empower teams and organisations to achieve exceptional business outcomes through strategic technology adoption and innovation. With over 20 years of B2B CRM experience, I combine deep technical expertise with leadership to drive enterprise-wide digital transformation and customer-centric solutions.As Head of Salesforce Strategy and Architecture at Videndum, I lead the global vision, design, and adoption of Salesforce across multiple business functions, delivering measurable impact through in-house innovation and cross-functional collaboration. I champion embedding CRM best practices into daily operations while continuously optimising efficiency and results.A recognised voice in the community, I have presented at Salesforce Customer Events for Salesforce, Conga, and Own—sharing insights on CRM success, marketing automation, and digital innovation.My expertise spans Salesforce.com (SFDC), where I have over two decades of hands-on experience delivering strategic CRM solutions across Sales Cloud, Service Cloud, Marketing Cloud, Knowledge Base, Sales Engagement, Inbox, and integrations including Conga, Conga-Sign, Own Backup, Sandbox Seeding, and Archive. I am skilled in system administration and development, with a strong focus on optimising processes, enhancing customer experience, and driving revenue growth.I led the full adoption and rollout of Salesforce Marketing Cloud, recognised by Salesforce as one of the fastest companies to implement and fully utilise the platform. I bring deep experience in campaign design, automation, and cross-functional collaboration to maximise marketing impact.With advanced system administration skills in Eloqua E9 and E10 since 2007, I recently led the transition from Eloqua to Salesforce Marketing Cloud, demonstrating strong leadership and effective stakeholder engagement with minimal agency support.I have designed and maintained highly tailored Salesforce environments, including complex discounting processes aligned with partner programmes. I independently manage development, support, and global marketing campaign delivery for diverse users and stakeholders.I focus on driving innovation and delivering strategic CRM and marketing automation solutions that evolve with business needs. By fostering collaboration, championing best practices, and leveraging technology creatively, I help organisations unlock value, accelerate growth, and stay competitive.I have the right to work in Europe, due to my husband and son having Polish Citizenship.
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