Sarah Lanse

Marketing Director @Greensboro Convention and Visitors Bureau

US

Develop, maintain, and optimize impactful marketing strategies and campaigns across a variety of platforms that align with the GACVB’s objectives and maximize brand visibility• Craft and execute branding strategies that authentically reflect our mission, vision, and values • Responsible for the overall GACVB branding and messaging to attract tourists, conventions, conferences, and sporting events to Greensboro while ensuring brand consistency• Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals. • Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership, allowing data-driven decision-making• Collaborate with executives to make decisions regarding the budget and the direction of the company• Supervise marketing team members, assign projects, and monitor successful completion based on deadlines and intended results• Create, design, write, and copyedit publications, reports, guides, and other materials• Maintains contacts with media, suppliers, businesses, and professional community organizations to promote and enhance the GACVB’s activities• Makes speeches before community groups and other interested parties to inform and educate them about Bureau programs and activities

Gratz College

Master's degree, Jewish/Judaic Studies

University of Maryland

BA, Journalism

University of Maryland

BA, Jewish Studies