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Sarah Lacourse
Vice President, Team Lead @Epsilon
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WORK HISTORY
Vice President, Team Lead @Epsilon
EDUCATION
Harvard Business School
Agile Leadership and Strategic Achievement Program
Georgia College & State University
Women in Leadership Certification, Organizational Leadership
Ashworth College
Bachelor of Applied Science (BASc), Marketing
Eastern Iowa Community Colleges - Clinton
Associates, Graphic Arts
SKILLS
ABOUT SARAH LACOURSE
Growth-focused marketing executive with a proven track record of building customer-centric strategies that drive brand differentiation, digital transformation, and measurable business results. I bring 15+ years of experience at the intersection of customer experience, data, and technology—helping retail and QSR brands unlock meaningful engagement, stronger retention, and sustained revenue growth.As a marketing leader, I’m passionate about building high-performing teams, elevating brand value, and turning complex data into actionable insight. From omni-channel personalization to full-funnel campaign orchestration, I’ve led initiatives that generate ROI, accelerate loyalty, and position brands for long-term relevance.I operate with a builder’s mindset and a C-suite perspective—equally comfortable in the boardroom and in the details—driving alignment between marketing, product, technology, and customer success to deliver enterprise-level outcomes.Core Competencies- Brand & Customer Strategy- Full-Funnel & Omni-Channel Marketing- Personalization & CX Transformation- Revenue Growth, Retention & LTV Expansion- Data-Led Decision Making & ROI Optimization- Cross-Functional Team Leadership- QSR & Retail Industry Expertise
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