Sarah Inouye
Marketing Manager @Grupo Jumex
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WORK HISTORY
Marketing Manager @Grupo Jumex
US
EDUCATION
California State Polytechnic University-Pomona
Bachelor's degree, English Language and Literature/Letters; Marketing Emphasis
ABOUT SARAH INOUYE
I’m the Marketing Manager for Grupo Jumex across the United States, leading brand growth for a diverse portfolio spanning beverages and candy, including Jumex, Jumex Hard Nectar, Jumex Energy, GoMix Gummies, Odwalla, and AB-One. I specialize in go-to-market strategy, product launches, social media, and experiential marketing across both Hispanic and general market consumers.My work includes launching new products, relaunching iconic brands, managing agencies and international partners, and executing high-impact trade shows and sampling experiences such as Expo West. I collaborate closely with Sales, Foodservice, creative teams, and external partners to bring brands to life—from concept to shelf to social.With a background in marketing communications and storytelling, I’m energized by building brands people love and thrive in fast-paced CPG environments where strategy and execution go hand in hand.
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