Sarah Horn Riley
Director of Marketing @Veckta
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WORK HISTORY
Director of Marketing @Veckta
Atlanta, GA, US
VECKTA eliminates unnecessary time and costs in deploying clean, affordable, and reliable onsite energy systems, including solar, batteries, electric vehicle infrastructure, and microgrids. Business leaders use VECKTA\'s end-to-end onsite energy deployment platform to make confident, data-driven decisions about where to build, what to build, and who to partner with. VECKTA saves months in planning and analysis with automated portfolio assessments, system configurations, and business case scenarios. Users can then competitively buy the right system from a network of pre-qualified suppliers in VECKTA\'s marketplace, saving up to 40% on capital costs and PPA prices. With VECKTA, companies can trust in their energy future, ensuring projects are executed flawlessly and align with their immediate and long-term goals.
EDUCATION
University of Colorado Boulder
Certificate in Environmental and Science Writing
University of Colorado Boulder
MA, Journalism
University of San Francisco
BA, Economics
SKILLS
ABOUT SARAH HORN RILEY
The future of our planet and economy depends on solutions that cut carbon and accelerate the adoption of clean energy. I have built a career focused on facilitating that adoption. I bring enthusiasm and drive results through compelling and customer-focused content, targeted audience segmentation, and strategic marketing campaigns. I see leads as real people with real pain points that can be solved with the right technology and the right team to help them.In short, I have a strong track record of compelling storytelling, collaborating with multiple stakeholders, building strong relationships with customers, driving successful outreach campaigns, and defining company message in a variety of mediums. I bring expertise in marketing metrics, such as assessing campaign performance, conversions, and ROI. I have more than 10 years of experience in the clean energy and sustainability sector.Having worked on the agency side and in a small in-house marketing team with big goals, I\'ve become a woman of many talents with the ability to work an inch thin and a mile wide. I excel in the following:*public affairs, policy*media/VIP events*planning and executing marketing strategies*digital and print content creation (brochures, video, blog, paid media, infographics)*social media advertising*content syndication*email marketing*marketing automation*martech adoption and roll-out *demand generation and lead nurturing initiatives*branding and identityBefore transitioning to the marketing and communications field, I worked in capital markets and derivatives investment banking.
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