Sarah Horlick
Director of Public Relations @Calian Group
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WORK HISTORY
Director of Public Relations @Calian Group
Ottawa, ON, CA
I established the first PR program at Calian - in the first year, we increased media mentions by 60%, maintained 50% positive net sentiment and tripled readership and earned media value. Each day is different - I might be briefing a spokesperson for an interview with CBC, drafting a press release, writing a speech for the CEO, preparing for the next major acquisition or media monitoring. I led efforts to increase Calian brand awareness in Europe ahead of a major contract bid, landing coverage in over a dozen target publications and contributing to a $15M contract win. For the first three quarters in role, I did double duty as Director of Public Relations and Investor Relations, managing the quarterly earnings and annual disclosure process and communicating directly with investors and analysts.
EDUCATION
University of Ottawa
Honours Bachelor of Arts, Major in Communication and Minor in Criminology, French Immersion
George Brown Polytechnic
Digital Analytics Certificate
ABOUT SARAH HORLICK
I am a corporate communications expert with a decade of experience at publicly-traded companies, including Microsoft, Rio Tinto, KPMG, and most recently, Calian. Over this time, I have sharpened my storytelling skills – translating topics like cybersecurity, mining and financial results into digestible and engaging content for investors, communities and customers alike. I\'ve been fortunate enough to experience plenty of \"firsts\" during my career - being a member of the very first social media team at Microsoft Canada, serving as Rio Tinto\'s first Global Head of Social Media, and establishing the first Calian PR program. My areas of expertise include- Communications strategy development and execution - Media relations - Crisis management - Quarterly earnings and annual disclosure process - Executive communications - Writing press releases, blogs, speeches, etc- Social media - Media monitoring - Employee engagement - Branding - Analytics
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