Sarah Casella

Event Marketing Manager @Mcgill And Lyon Dental Advisors Formerly Mcgill & Hill Group

Charlotte, NC, US

Manage all client and prospect-facing events including seminars, trade shows, and webinars, owning all event logistics, deliverables, and budget.• Build strategic event marketing plans that support lead generation goals, drive brand awareness, and engage prospective clients.• Create 10-12 engaging experiences a year - nationally, internationally, and virtually - that showcase McGill & Hill Group’s competitive advantages and attract key audiences.• Own relations with external vendors that support event execution in cities across the country. • Coordinate with brand experience and creative teams to develop overall event objectives and messaging that aligns with McGill & Hill Group\'s brand.• Collaborate with team members to help expand marketing channels.• Create digital and printed marketing materials designed to drive campaigns for events or services. • Foster relationships with customers to expand customer base and enhance loyalty and retention.• Provide administrative support to senior staff including creating proposals, organizing documentation.• Take detailed notes of progress, processes, and industry details to better understand marketing and company protocols.• Prepare reports detailing project updates, performance information and ongoing trends, and share at board meetings with McGill & Hill Group partners.

Appalachian State University

Bachelor of Science in Business Administration (B.S.B.A.), Hospitality and Tourism Management