Sarah Goffeney
Director of Brand Marketing @DECA Dental Group
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WORK HISTORY
Director of Brand Marketing @DECA Dental Group
Dallas, TX, US
Director of Marketing leading brand strategy and integrated marketing for a multi-location healthcare organization (Ideal Dental), owning full-funnel campaigns across digital, social, PR, paid media, and local activations to drive acquisition, retention, and sustainable growth.
EDUCATION
Texas A&M University
2008 Bachelor of Arts, Communications, Business
ABOUT SARAH GOFFENEY
Agency-trained, brand-builder with 15+ years of experience leading connected, high-performing marketing programs that balance insight, creativity, and measurable results. I’ve led integrated, omni-channel strategy across CPG, retail, healthcare, telecom, and food & beverage—partnering closely with cross-functional teams to turn insight into action and strategy into sustained performance.My experience spans brand and shopper marketing, product launches, experiential and events, promotions and loyalty, and full-funnel media.Known as a trusted partner and connector, I bring clarity to complexity and momentum to fast-paced environments. I believe strong relationships are a strategic advantage, and I lead with curiosity, trust, and accountability to deliver work that resonates—with people and with the business.Experience includes:• Go-to-market and launch strategy• Paid, owned, and earned media (including RMNs)• Influencer and partnership marketing• Grassroots and experiential activations• Lifecycle, retention, and promotional strategy• Executive storytelling, sell-in decks, and performance reporting• Corporate & Agency Event ManagementOutside of work, you’ll find me in mom mode to two spirited little girls. Between trips to the soccer field, cheer gym, dance studio and golf course, I will be feeding my sourdough starter, Barbara, and convincing my husband to start another DIY home project with me. Please reach out, I\'d love to connect!
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