Sarah Arendt-Beyer
Marketing Communications Manager @Nortek Air Solutions, LLC
Signup · Get unlimited contacts
WORK HISTORY
Marketing Communications Manager @Nortek Air Solutions, LLC
Leads marketing communications for the Air Handling Segment, including developing and executing data-driven marketing strategies, product communications, and promotions with engineering, product management, and sales leaders-Elevates Nortek Air Solutions\' brand through consistent and thoughtful brand positioning across touchpoints-Develops communications to launch new products and services -Plans and executes digital marketing strategy including public website, intranet, and extranet; social media marketing; email marketing; digital advertising; and SEO-Identifies and executes marketing automation and CRM integration-Tracks industry trends, conducts competitor research, and facilitates VOC (voice of customer) interviews and surveys to inform messaging and positioning -Mentors and trains teammates and outside sales reps on marketing communications trends, execution, and best practices -Collaborates with cross-functional teams to ensure consistent, accurate, and effective communication internally and externally
EDUCATION
University of Wisconsin-La Crosse
Communications
Globe University
Master of Business Administration (MBA)
SKILLS
ABOUT SARAH ARENDT-BEYER
Strategic marketing leader with 18 years of experience. Proven track record in driving…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.