Sarah Whitty
Senior Manager, Consumer Insights @CIBC
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WORK HISTORY
Senior Manager, Consumer Insights @CIBC
Toronto, ON, CA
EDUCATION
Memorial University, Newfoundland and Labrador
Bachelor Commerce (Co-operative), Marketing
Universiti Sains Malaysia
Exchange Semester, Commerce
SKILLS
ABOUT SARAH WHITTY
I help others succeed by making smarter business and marketing decisions. I bring clarity and counsel in defining the decisions that need to be made and the opportunities that need to be addressed. I am skilled in identifying information gaps and, when market research and insight plays a role, identifying the optimal approach that will generate valid, reliable, and actionable insights. Specialties: Identifying and anticipating consumer trends and shifts in consumer values, attitudes, and behaviors; Market and consumer research, developing consumer insights, developing and using scenario planning in product development and strategic planning.
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