Kristen E.

Senior Marketing Specialist @CIBC US

Chicago, IL, US

Oversaw two of the organization’s websites, coordinating with international teams to perform site edits and conduct biannual content audits to ensure clarity, accuracy, and adherence to brand principles.• Spearheaded the revamping of outdated site, transforming it into a brochure-type website; updated content, replaced images, redesigned pages, and eliminated outdated information, which boosted client interaction and service satisfaction.• Managed podcast episode uploads, posting audio files to platforms, providing transcripts, and integrating content into web pages.• Oversaw replacing of branded PDFs and videos during organizational rebranding, updating graphics and text wherever necessary to remain aligned with new brand strategy.• Introduced new processes and process improvements, such as improved PDF handling processes, that promoted internal efficiency and transparency while reducing need for costly outsourcing.• Established an efficient online intake process for digital marketing requests, which encompassed emails, websites, and social media campaigns.• Sit on Accessibility Action Committee

DePaul University

Master of Science

Grand Valley State University

Bachelor of Arts - BA