Sarah Smith
Senior Brand Manager @The Drg
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WORK HISTORY
Senior Brand Manager @The Drg
Senior Brand Manager at one of Scotland’s largest independent restaurant groups. The DRG currently operates 15 brands across 30 locations in Glasgow, Edinburgh, Aberdeen and Newcastle.In my role as Senior Brand Manager, I am responsible for leading brand marketing excellence across the group, with a focus on team development, consistency, and effective delivery. Key responsibilities include- Leading and supporting the onboarding and training of new team members within the brand marketing team- Championing brand quality and consistency, ensuring all digital and printed assets accurately reflect brand guidelines across every touchpoint- Coordinating internal training on core platforms, tools and brand processes- Acting as a point of guidance and mentorship for brand team members, embedding consistent ways of working and brand best practice across the group- Coordinating marketing communications schedules across all DRG brands to ensure alignment, efficiency and effective deployment of activity.
EDUCATION
Glasgow Caledonian University
International Marketing, Marketing
ABOUT SARAH SMITH
Senior Brand Manager | DRG
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