Sarah Schulze

Head of Communications & Marketing i Director @Unicepta

Cologne, DE

As Head of Communications & Marketing at UNICEPTA, I lead the strategic positioning of a global media intelligence company at the intersection of data, technology, and human expertise. My role spans across brand strategy, thought leadership, product marketing, and internal communications – driving visibility, trust, and growth.In the past year, I’ve led three major transformation projects: the communications for our acquisition by Stagwell and two rebrandings – building alignment across teams, time zones, and cultures.Key responsibilities include:• Developing and executing integrated communications strategies across multiple markets • Positioning the company and leadership team on global topics such as AI, media impact, sustainability, and political communication• Leading multi-channel content marketing, including LinkedIn, PR, and event communication• Shaping messaging for new products and innovation launches – from AI-based tools to data-driven reports• Driving internal alignment during periods of transformation, such as acquisitions and organizational restructuring• Overseeing employer branding and supporting recruitment through storytelling and culture-driven initiatives• Managing a very mighty team and working closely with C-level executives, client leads, and international offices

RWTH Aachen University

Master of Arts (M.A.), History/ History of Economics

Rheinische Post Verlagsgesellschaft mbH

Medienkauffrau Digital & Print

RWTH Aachen University

Bachelor of Arts (B.A.), Economics, History of Economics, English Studies

University of Massachusetts Amherst

Research Stay, Department of Architecture