Sarah Rafi
Data Analyst @Microserve
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WORK HISTORY
Data Analyst @Microserve
CA
Adhoc data analysis and reporting for BU\'s across the organization- Using tools: Power BI, Power Automate, Power BI Report Builder, SSMS, SSRS, Sharepoint, Power Apps, Azure DevOps, Loop- Automating Client Reports/Dashboards as per the requirements using best practices- Working on automated KPI dashboards with complex calculations for Business Units (Order Management, Audio Visual, Marketing, Sales, Professional Services, Managed Services etc.) showing the performance against the targets/goals for business units using scorecards- Develop reports using DAX queries, Custom Visuals and Groups usage- Set up and configure Power BI related Gateways and related data connections- Experience in generating Drill through and Drill down reports with drop down menu option, sorting the data, and defining subtotals in Power BI
EDUCATION
FG F-7/2 College
Pre-Engineering
McMaster University
Specialization, Finance - Decisions, Markets, Value, Debt & Capstone Project
National University of Sciences and Technology (NUST)
BBA hons., Business, Accounting and Finance, Marketing, Mathematics, Statistics
National University of Sciences and Technology (NUST)
MBA
The City School
High School, Science
ABOUT SARAH RAFI
I am an enthusiastic and results-driven professional with around 10 years of experience across a range of digital, telecommunication, non-profit organizations. Being a data enthusiast, I am fascinated with analyzing data and using intelligence tools to solve complex problems. With an analytical mindset, I help generate actionable insights for executive decision-making.While I am passionate about data analysis, managing my private label brand on Amazon has allowed me to dip my toes into the world of google analytics, digital marketing, advertising, campaign management, and brand analysis.I am a community builder. I supported not-for-profit organizations and projects that I care about, by being a Mentor to youth and helping them participate in the Tech Challenge initiatives. I volunteered for United Nations as a mentor for youth in \'Building Young Entrepreneurs\' Program.Specialties: Business Intelligence: ETL, Data Mining, Data Modelling, Data Analysis, Business Analysis, Statistics, Data warehouse, SSMS - SQLServer, Snowflake, SAP Business Objects BO2 and BO4 (Expert), Tableau (Intermediate), Power BI (Microsoft Certified), Power apps, Power automate, Power BI Report Builder, Reports Automation, Postman (for APIs data), Alteryx, Dashboards Development, CRM - Campaigns Management, Siebel, Advanced Excel, BrightGauge, SSRS, Digital Marketing Analytics, Problem Solving, Attention to Detail, Web Tracking, and Data Visualization, Sales ForceOther Tools: Sharepoint, MS Project, Azure DevOps, ConnectWise, LoopResearch: Statistical analysis with R, SPSS, STATA, EVIEWSE-commerce and Brand Analysis: Marketing Strategy, Product Launch strategy Jungle Scout, Amazon FBA, Amazon Scout,Merchant Words, Google Analytics, Campaign Management, Advertising, Product Analysis, Graphic Designing, Canva, Infographics, Adobe IllustratorFinance and Accounting: Business Planning and Analysis, Oracle r11 and r12, Procure to Pay process, Budgeting, Financial Analysis, Financial Management, Bookkeeping, Hyperion, QuickBooks
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