Sarah Rae Hughes
Marketing Executive @Colomer Munmany Leather Europe
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WORK HISTORY
Marketing Executive @Colomer Munmany Leather Europe
North Yorkshire, GB
EDUCATION
University of South Africa/Universiteit van Suid-Afrika
Marketing Management, Marketing
Jeppe High School For Girls
Matric
ABOUT SARAH RAE HUGHES
I’m a Marketing Executive at Jacobs & Dalton, a Yorkshire-based luxury sheepskin brand, where I lead the full spectrum of digital marketing, eCommerce, and brand growth initiatives. My role spans strategy and execution, from conversion-focused paid media and TikTok content creation, to email automation, influencer partnerships, website optimisation, customer experience, and multi-channel campaign planning.I specialise in building high-performing marketing ecosystems for growing D2C brands. This includes developing content calendars, managing Meta, TikTok and Google campaigns, designing full-funnel customer journeys, and strengthening our brand presence across social, email, and web. I also oversee product storytelling, community engagement, SEO improvements, reporting and analytics, and seasonal campaigns such as Father’s Day, Black Friday and Christmas.A big part of my work is improving operational efficiency across the business: refining customer service processes, shaping our brand identity, managing collaborations with influencers and partner brands, and driving marketplace expansion opportunities.I’m passionate about crafting marketing that feels personal, purposeful, and commercially impactful, grounded in data, inspired by creativity, and always aligned with long-term brand growth.
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