Sarah Niedoba
Director of Marketing & Communications @Code For Canada
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WORK HISTORY
Director of Marketing & Communications @Code For Canada
In my time at Code for Canada, I have- Led a content strategy that leveraged our staff’s expertise to create thought leadership and case studies that drove awareness and increased our audience of digital government professionals- Managed and grown our social media presence and audience across channels, including doubling our LinkedIn following with a well-above average engagement rate of 8.9%- Delivered an email marketing strategy that yielded engagement results well-above industry average (open rates of +40% and CTRs of +5%)- Secured and created keynote presentations at events across the country - Led media relations successes through op-eds in publications like the Globe & Mail and Toronto Star- Overseen the work of our Marketing & Communications team, helping to mentor and grow the skills of junior team members
EDUCATION
University of Toronto
Bachelor’s Degree, Book & Media Studies
University of Toronto School of Continuing Studies
Foundations of Digital Strategy and Marketing Management
ABOUT SARAH NIEDOBA
As a communications leader and content strategist with over 10 years of experience, I love turning complex ideas into compelling stories. I’ve worked across public, private and non-profit sectors, developing communications strategies that increase engagement, build brand awareness and advance organizational goals. I’ve also written for some of Canada’s leading publications, from the Globe and Mail to the Toronto Star. Interested in working on something together? Get in touch!
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