Sarah McLaughlin
Senior Business Development Manager, Europe @Littlepay
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WORK HISTORY
Senior Business Development Manager, Europe @Littlepay
London, GB
Lead commercial growth and strategic account development across the UK, Ireland, the Nordics and Eastern Europe, working with public transport authorities, operators and mobility partners on modern fare payment programmes.Key responsibilities and achievements include- Own regional commercial strategy, pipeline development and partner engagement across multiple European markets- Lead complex stakeholder engagement across authorities, operators, integrators and delivery teams- Support authority-led procurements and competitive tenders, translating requirements into delivery-ready commercial propositions- Develop and grow partner-led routes to market across hardware, back office, retail and MaaS ecosystems- Drive new opportunities across open loop, ecommerce and account-based passenger payment models- Act as a key commercial interface between customers and internal product and delivery teams to ensure successful onboarding and long-term growth- Contribute to industry engagement around franchising, multi-operator networks and regional transport strategyKey focus areas:UK bus franchising and authority-led procurement, partner ecosystem development, expansion across the Nordics and Eastern Europe, and scaling open loop and ecommerce fare payment solutions.
SKILLS
ABOUT SARAH MCLAUGHLIN
I’m a commercial leader with a background in public transport and payments, working with operators, authorities and partners to modernise how people pay to travel.I currently lead regional commercial activity across the UK, Ireland, the Nordics and Eastern Europe. My role focuses on developing partnerships, supporting complex procurements and helping organisations move from early conversations through to delivery in a way that is practical and commercially sound.I’ve spent much of my career working with public sector stakeholders and regulated environments, which has shaped a pragmatic approach to problem-solving. I’m particularly interested in helping organisations introduce modern fare payments without adding unnecessary complexity for passengers or operational teams.I value straightforward communication, long-term relationships and collaboration, and I tend to work best in environments where clarity, trust and delivery matter more than big promises.Happy to connect with others working in and around public transport and mobility.
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