Sarah McCullough

Creative Strategy & Direction @Ourselves Creative Studio B Corp

Belfast, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2020 — Present

Creative Strategy & Direction @Ourselves Creative Studio B Corp

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London, GB

EDUCATION

1998 — 2002

Central St Martins

Bachelor of Arts (B.A.), Fine Art

SKILLS

Visual ArtsWindow DisplaysArt DirectionTrendManagementIllustratorRetail DesignProject ManagementVisual CommunicationLuxury GoodsApparelIdea GenerationProject DeliveryRetailVisual MerchandisingTrend AnalysisStylingFashion DesignContemporary ArtConcept DevelopmentTextilesCreative DirectionFashionIllustration

ABOUT SARAH MCCULLOUGH

CREATIVE STRATEGY - CULTURAL DIRECTION - FUTUROLOGY - CAMPAIGN CONCEPTS -Sarah is a Creative Consultant based across London and Belfast. Schooled in Fine Art at Central St Martins, in the early years of her career Sarah cut her teeth in the fashion departments of style magazines The Face, Arena Homme+ and Pop. Best known for her unflinching and expansive concept work, as Director of Creative at Selfridges, Sarah was behind the brand\'s most celebrated campaigns including, Agender, The Beauty Project, EveryBODY, Music Matters and Project Earth. She defined an arts and culture strategy for Selfridges which helped position the brand as a cultural destination. A public art program, the launch of a broadcast channel, a fashion talent incubation initiative and collaborations with global luxury brands, emerging designers and artists all played into a creative strategy that won her creative team awards across disciplines from film to advertising.Now an independent Creative Director, Sarah consults for brands and institutions brands as part of Ourselves Creative Studio.

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Sarah McCullough — Creative Strategy & Direction at Ourselves Creative Studio B Corp in Belfast, GB | Unifers