Sarah Martell
Head of Marketing @University of Fredericton
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WORK HISTORY
Head of Marketing @University of Fredericton
I lead marketing at the institution, driving go-to-market strategy, enrolment growth, and customer journey optimization in Canada’s competitive online education space. I oversee a high-performing team and work closely with sales, product, external partners, and executive leadership to drive profitable, sustainable growth. I manage a dynamic portfolio that spans the digital ecosystem, CRM, brand, creative and content strategy, campaigns, and research and insights. My focus is on increasing clarity, alignment, and delivery across everything we do. I champion cross-functional collaboration, ensuring cohesion between storytelling, student experience, and market opportunity. I’m leading my team in building a stronger foundation for impact and scale.
EDUCATION
Concordia University
Bachelor's degree, Marketing
HEC Montréal
Specialized Graduate Diploma, Marketing Communications, Marketing
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