Sarah MacNeill
Digital Marketing Manager @Basecamp Resorts
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WORK HISTORY
Digital Marketing Manager @Basecamp Resorts
Calgary, AB, CA
EDUCATION
Southern Alberta Institute of Technology (SAIT)
Diploma
The University of Edinburgh
Bachelor's degree
ABOUT SARAH MACNEILL
Peeking at my LinkedIn profile? Since you’re here, why not dive a little deeper… I’m Sarah, a marketing professional with 5 years of experience in end-to-end marketing strategy and 10 years in the hospitality industry. I specialize in multi-channel marketing, creating seamless, connected brand experiences across blogs, email marketing, social media (my true passion), and beyond. My focus is always on crafting marketing strategies that not only drive results but also elevate the guest experience at every touchpoint. From creative storytelling to data-driven decisions, I bridge creativity and analytics to ensure campaigns resonate and perform. I also have strong expertise in retargeting and remarketing strategies, making sure we stay top-of-mind and relevant to the right audience. A creative through and through, my background includes building websites, developing paid media campaigns and ad creative, and leveraging tools like Klaviyo, ClickUp, Salesforce, and Google Analytics to streamline and optimize marketing efforts. Want to know more? Take a scroll through my profile—I’d love to connect.
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