Sarah Fewster

Marketing Communications Manager @Hull York Medical School

Hull, GB

Responsible for the promotion of Hull York Medical School, its vision, values and activities in support of achieving its strategic plan. Specific responsibilities include:Developing the brand and visual identity of the School and establishing a clear positioning which resonates with the school\'s key stakeholders and audiencesDeveloping the School\'s marketing strategy and associated plans, with a particular emphasis on digital marketing and activity to support student recruitmentDeveloping metrics and other methods of assessment to monitor the overall effectiveness of the School\'s marketing and communications activityLeading the promotion of the School\'s reputation through media relations, public engagement and other profile raising activityManaging the School\'s internal communications, ensuring that audience needs are met and appropriate channels usedSupporting student recruitment activity across all markets and programmes through marketing and communications activity, market research, and communications plans for enquirers, applicants and offer holdersDeveloping the School\'s alumni engagement strategy and activities, working with the University of hull and the University of York to provide professional networking opportunities for its undergraduate and postgraduate alumniOverseeing the organisation and promotion of the School\'s programme of events and developing the School\'s approach to public engagement and involvement

The University of Salford

MA, Heritage Studies

The Manchester Metropolitan University

BA Hons, History of Art and Design