Sarah Durham

Social Media Manager @Haggar Clothing Co

Farmers Branch, TX, US

Lead social media and influencer marketing strategies across all brand channels, resulting in a 121% increase in audience growth and a 40% lift in engagement rate.Drive influencer campaigns in partnership with macro/micro creators, generating 20.3M+ impressions, 14.8M+ reach, and 9% engagement rate.Conceptualize, capture, and edit platform-native photo and video content, increasing organic engagement by 35% through trend-driven storytelling and real-time social moments.Spearhead community management strategy across all major platforms, including proactive engagement, sentiment analysis, and timely response protocols, resulting in a 23% increase in positive brand sentiment.Plan and execute platform-specific social media sweepstakes and contests, including partnering with legal and creative teams, driving a 2.3x increase in follower participation.Partner with retail operations to integrate in-store promotions and grassroots initiatives into broader marketing efforts, enhancing local impact.Support the execution of major brand sponsorships and annual events by leading content planning, social collaborations, and product launch promotion.Continuously analyze platform trends and performance metrics to refine content strategy, increasing audience reach and conversion potential.Oversee annual social media budget planning, reallocating resources toward high-performing tactics to maximize ROI.

The University of Texas at Austin

Bachelor of Science - BS, Advertising

Texas McCombs School of Business

Certification in Business Foundations