Sarah Cooke
Senior Content Marketing Manager - Amazon Ads @Amazon
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WORK HISTORY
Senior Content Marketing Manager - Amazon Ads @Amazon
Owning the content strategy and calendar for Amazon Ads’ largest ad product. Writing content such as blogs, guides, emails, videos, social, and internal messaging frameworks. Working with creative agencies to develop video and creative assets. • Scaled an integrated campaign planning program to 400+ marketeers, increasing # of integrated marketing campaigns by 187% YoY • Developed a framework to build content strategies from qualitative research, resulting +13% new launches per week • Driving initiatives to elevate content quality by 1) structured A/B testing of content and 2) developing a new metric to measure success
EDUCATION
The University of Sheffield
English Literature, English Literature
ABOUT SARAH COOKE
I am a creative and analytical marketeer, just as comfortable writing an article as I am…
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