Sarah Broomfield
Vice President Marketing @Campbell Company Of Canada
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WORK HISTORY
Vice President Marketing @Campbell Company Of Canada
EDUCATION
Wilfrid Laurier University
BBA Honours with Distinction, Business; Marketing Specialization
ABOUT SARAH BROOMFIELD
A passionate, results-driven CPG leader with experience in both Marketing and Sales. Well balanced creative and strategic thinker with relentless work ethic, a people-first mindset and a successful track record of driving business growth.HIGHLIGHTS OF QUALIFCATIONS- Proven leadership skills with demonstrated delivery from vision to implementation through progressively responsible roles in brand management with accountability for increasingly larger teams - Sales expertise building external customer relationships, ownership of price and promotional strategy and revenue management - Strong analytical skills and financial acumen demonstrated as lead in AOP planning, P&L proficiency and forecast management - Creative thinker with experience developing integrated media plans across all major platforms and developing ground up Canadian creative - In-depth sponsorship experience leading 360 degree activation programs that exceeded reach targets- Effective communicator and collaborator with exceptional presentation skills- A passionate coach, with a focus on developing teams and inspiring a growth agenda
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