Sarah B.
Director of Marketing @Arquella
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WORK HISTORY
Director of Marketing @Arquella
SaaS | Series A | Care TechnologyArquella transforms traditional care technology by combining smart nurse call, fall detection, and location intelligence into one modular, integrated platform. Our systems work together to improve safety, reduce risk, and simplify operations—without burdening staff. With live dashboards, mobile alerts, and actionable data, care homes can respond faster, evidence care more easily, and stay CQC-ready every day.Built and executed full-funnel demand generation & digital strategy (SEO, PPC, ABM, content).Aligned internal teams through CRM optimisation, onboarding journey, and sales enablement.Owned HubSpot architecture, data governance, reporting, and cross-department integration.
EDUCATION
Ferrum High School
High School Diploma, High School/Secondary Diplomas and Certificates
ABOUT SARAH B.
Customer Success and Operations leader with strong startup experience. Known for being hands on, flexible, and able to lead across Customer Success, Operations, Marketing, and Revenue. Strong record of reducing costs and churn, improving retention, and building growth. Supported two successful funding rounds, helping the business grow and scale delivery.
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