Sarah Benteau
Partner @Big Red Oak
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WORK HISTORY
Partner @Big Red Oak
EDUCATION
University of Fredericton
EMBA - Executive Masters of Business Administration, Consultancy Leadership
University of Calgary
Bachelor's degree, Communication and Media Studies
ABOUT SARAH BENTEAU
Growing up in Alberta, energy was always part of the conversation — oil, gas, and the constant pursuit of progress. I never imagined that moving to Ontario would lead me to become a passionate advocate for nuclear energy. But once I saw its potential to power a cleaner, more reliable future, I knew this was a story worth telling.I’ve spent more than 20 years leading sales and marketing teams, helping organizations find clarity in how they operate, communicate, and grow. My approach is rooted in systems thinking, because high performance doesn’t happen by chance. It’s the result of clear structures, shared purpose, and consistent action.To me, marketing isn’t just about visibility; it’s about alignment. When done right, it connects strategy to execution, vision to performance, and people to purpose. It becomes a tool for achieving meaningful goals, not just measuring activity.Today, I bring that philosophy to the clean energy sector, helping teams use marketing not as a department, but as a system, one that empowers collaboration, drives growth, and builds understanding around the innovations shaping our future.Because at its core, great marketing tells the story of progress and creates the momentum to make it happen.
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