Sarah Baugh
Group Head of Marketing @Professional Security
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WORK HISTORY
Group Head of Marketing @Professional Security
I currently oversee multi-brand strategy and communications across our group brands including Professional Security, Bridgegate Security, Academy Training, Armatus, CN Events, and Elite Security.My role focuses on driving brand growth, digital innovation, and market positioning in a fast-evolving sector.
EDUCATION
New Skills Academy
Diploma, Social Media Marketing
Leeds Trinity University
Business Management and Marketing
ABOUT SARAH BAUGH
I am a First Class graduate (BA (Hons) Business Management & Marketing) and Group Senior Head of Brand & Communications at Professional Security, where I lead brand, communications and engagement strategy across the group.My work is grounded in the belief that marketing and communications are strategic drivers of trust, influence and long-term sector change. I focus on building credible brands, strengthening leadership narratives, and supporting the development of a more resilient, inclusive and future-ready security industry.Key areas of impact include- Strategic leadership of group brand and communications, aligned to organisational growth, reputation and stakeholder confidence- Industry recognition, including being shortlisted at the 2025 OSPAs as Outstanding Female Security Professional and shortlisted again for the 2026 awards in the Outstanding Young Security Professional category- Speaker at The Security Event 2025, contributing to senior-level dialogue on Women in Leadership- Visiting Lecturer at Leeds Trinity University Business School, delivering the Professional Development & Leadership module and supporting early-career talent entering the sector- Oversight of youth engagement strategy, building partnerships with schools, charities and education providers to strengthen future talent pipelines- Trustee of the EY Foundation, helping shape national programmes such as Secure Futures, connecting diverse young people to sustainable career opportunities within security.I define success by long-term impact: strengthening leadership capability, enhancing industry credibility, and leaving the sector better positioned for the next generation.
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