Sarah Baker

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARAH BAKER

Sarah Baker is an art director and designer, currently the Creative Director at Intelligent Change, known for its globally recognized Five Minute Journal. In addition to the all facets of the brand, she also guides the creative direction for product across sectors including stationery, home decor, beauty and packaging. Sarah\'s career began 12 years ago in Australia at women\'s fashion retailer Princess Polly. She was part of the start-up phase, which later grew into a billion-dollar entity. This experience gave her invaluable insights into brand development and growth. Later in Canada, she worked in advertising on national and global brand accounts at agencies such as Ogilvy. Her professional journey also led her to work in luxury fashion for Canada\'s oldest luxury retailer. This experience enriched her understanding of the luxury market and consumer behavior. By age 30, Sarah became a Creative Director for a top-rated global beauty brand. She also served on the Global Leadership Team at Beauty Industry Group, the world\'s largest hair extensions portfolio group. Under her creative direction, products she designed have been sold at well-known platforms such as goop, POOSH, Anthropologie, and Revolve. Sarah\'s accomplishments also include collection launches recognized by Allure\'s \"Best of Monthly\" top roundup lists. As a published editorial illustrator, her creative footprint extends beyond traditional formats. Sarah\'s unique approach to creativity involves being an early adopter of ideas, which has allowed her to build a diverse skill set across categories. This ability to adapt and innovate gives her an edge building brands in the wellness and beauty space. Her balanced approach combines trend forecasting with systematic planning, helping early-stage brands scale. Sarah holds a Degree in Digital Design from Queensland College of Art in Australia and an Advanced Diploma Degree in Graphic Design from Conestoga College.