Sarah B.

Online Marketing Specialist @Xylem Analytics Germany

Creation of website concepts with wireframes+graphics in Photoshop - Concepts: Lead routes with customer journey map+ def. of customer journeys - Coordination of technical support: control+testing of patch releases, new developments and optimizations as well as organization of problem fixes - Blog project owner Further development of the blog, etc- Improving the UX on the website through technical and functional enhancements - Contact person for customers, service providers and colleagues - Monitoring and adapting the privacy policy to comply with current legislation with the support and cooperation of legal counsel - Content production and optimization: creating product overview pages, blog articles, news, mailings, newsletters, etc. based on an overarching content strategy - Collaboration with product management as well as internal and external stakeholders - Ecommerce: Implementation of campaigns to increase sales in collaboration with sales and product management (development of an attribution model)- Document management of the download database (e.g. operating instructions, certificates, application reports, primers and data sheets)- Training of colleagues in the specialist departments in the internal tools - Implementation of technical and content-related SEO measures - Development of an SEO strategy and definition of goals and KPIs - Identification of topics for new content as well as content optimizations - Creation of regular and topic-specific reports and analyses relating to the web presences and for product management - Reporting to marketing management on a monthly basis as well as project-based campaign tracking - Coordination of newsletter campaigns and automated e-mail campaigns via Emarsys, Marketo and Salesforce - Definition as well as segmentation of target groups and personas B2B - Social media marketing: Creation of posts from input of various stakeholders as well as tracking of activities, etc.