Sara Collins

Director, Communications & Enrollment Marketing @Northern Virginia Community College

Fairfax, VA, US

Guide the college’s integrated communications and enrollment marketing strategy to advance NOVA’s goals and reputation- Provide communications and enrollment marketing vision and strategic direction in alignment with NOVA’s strategic plan, team leadership and resource management to define and enhance the college’s overall communications- Position and raise awareness the NOVA brand’s distinctive attributes and effectively engage key constituent groups including prospective and current students, parents, alumni, donors, faculty, staff and other key internal and external stakeholders- Consult with senior academic leaders to identify communications and enrollment marketing priorities and achieve priority goals- Create and maintain and lead effective structures and mechanisms for cross-college marketing integration and optimization including managing controls and committees comprised of staff, faculty, executives and volunteers- Create and maintain a highly productive and collaborative relationship with peers in enrollment management, governmental affairs, the president’s office and other externally focused functions- Lead and supervise a diverse team of 20+ professionals including internal, external and student communications; enrollment marketing; web services; and creative services.