Sara Waters

Director, North America & Global Ecommerce (Chantecaille) @Beiersdorf

Establish 360 marketing strategy for launches and seasonal product focuses. Oversee the creation of supporting assets, implementation, and report on performance linked to sales and business goals on an ongoing basis. • Direct digital marketing strategy, product management, and ongoing optimizations for Chantecaille.com by leading a skilled team of 8 direct reports. Achieved +18% sales increase vs the previous year. • Own ecommerce budget including performance marketing across paid search, paid social, and programmatic. • Utilize business insights to assess new pockets of opportunity inclusive of launching new channels and improving 1:1 service to the customer. • Launched Affiliate marketing growing the channel to represent 20% of new business in the first year. • Orchestrated the launch of the website modernization which grew the site’s conversion rate +3% vs the previous year.