Sara Pappas

Communication and Marketing Coordinator @Oakland University School Of Business

Rochester, MI, US

Marketing & Communications Specialist | Strategic Storyteller | Data-Driven Brand Builder• Responsible for marketing efforts for the School of Business. Working closely with the School of Business Marketing Director and University Communications and Marketing, overseeing marketing efforts related to messaging, website, social media and written communications.• Stepped into the Director of Communications role for three and a half months, successfully managing high-level marketing and communications strategies, ensuring seamless operations and maintaining brand consistency during leadership transition.• Proactively implemented tracking, analytics and organizational tools to enhance efficiency and effectiveness across social and earned media.• Developed and executed strategic messaging across multiple channels to strengthen brand visibility, drive student and faculty recruitment and retention, foster business and community partnerships, and elevate alumni engagement.• Managed website development and maintenance via Terminal4 CMS, ensuring a dynamic, engaging, and ADA-compliant digital presence that serves as the foundation of brand messaging.• Crafted, edited and coordinated targeted communications for prospective students, the community, media, and marketing materials, leveraging email marketing platforms for outreach.• Analyzed website and social media performance, applying insights to optimize content strategy and ensure relevance in alignment with emerging trends and school initiatives.

University of Dayton

Graduate Certificate in Strategic Public Relations

Queen Mary University of London

Study Abroad

Xavier University

Bachelor’s Degree, Public Relations and Advertising