Sara Purdon

Director Global Marketing Communications @Martello Technologies

Ottawa, ON, CA

Strategic planning and execution of comprehensive marketing communication campaigns- Brand management and development of consistent messaging across all channels- Expertise in digital marketing strategies, including SEO, SEM, social media, and email marketing- Proven track record of driving lead generation and customer acquisition- Strong understanding of market trends and competitive landscape- Excellent written and verbal communication skills, with the ability to craft compelling content- Experience managing and coordinating cross-functional teams and external agencies- Proficient in marketing analytics and data-driven decision making- Budget management and allocation to maximize ROI- Knowledge of marketing automation tools and CRM systems- Strong leadership and mentoring skills to inspire and develop a high-performing team.