Sara Loredo

Marketing Coordinator @Richard M Borchard Regional Fairgrounds

US

Assist in developing and implementing the RMB/OVG brand strategyEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationPrepare marketing activity reports and metrics for program successCompile market research, forecasts, competitor analyses, campaign results, and consumer trendsSupport the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranetsBuild knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team membersResponsibilities -Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing dataSupport the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendarsCommunicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotionPlan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing listsMaintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessaryContinually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership