Sara Daresta

Field Marketing Specialist @Emc

Milan, IT

During my time as a field marketing specialist, I managed major marketing events and oversaw joint sales and marketing initiatives with the aim of analyzing business and technology priorities, generating demand, and influencing business outcomes. I also took care of logistical support and organization of vertical trade shows from industries such as banking, insurance, and healthcare. In 2018 I became the brand ambassador for DELL EMC Italy which allowed me to cultivate strategic relationships while also sharing the evolution and value of our brand. During this time, I had the opportunity to work on a number of Social Corporate Responsibility initiatives such as the support for the Women in Action (WIA) ERG. I later became the co-leader of WIA’s pillar for brand awareness. One of the projects I worked on during this time was the Digital Future Project which focused on the development and digital skills of young female students. This project included managing panel sessions for Women in Tech which included all logistics and organization.