Sara Colton
Board Advisor @Fullcast
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WORK HISTORY
Board Advisor @Fullcast
EDUCATION
University of Maryland
BA, Government and Politics
INSEAD
Bertelsmann University Preparing for Opportunities, Business Administration and Management, General
The Johns Hopkins University
Master of Arts - MA, Political Science and Government
SKILLS
ABOUT SARA COLTON
I build revenue engines that scale — across PE-backed, private, and public SaaS companies, specializing in healthcare and education technology markets.I’m a Revenue Operations leader with 15+ years of experience designing and running go-to-market systems for businesses from $25M to $275M+ in ARR. I’ve built RevOps functions from scratch, fixed broken ones, and helped leadership teams turn messy growth into something predictable.My philosophy:Revenue Operations is where strategy meets reality, and the glue that holds an organization together.I work across GTM strategy, account segmentation, customer journeys, Deal Desk, and revenue planning — territory design, quotas, capacity, and forecasting included. I care about clean data, clear accountability, and operating rhythms that actually stick.I’m hands-on with Salesforce-centric tech stacks and equally fluent in the back-of-house details: finance partnership, controls, governance, and board reporting. I bridge how revenue is sold with how it’s measured and explained. After two decades in the field, I’ve seen the good, the bad, and the “how did we get here?” — and I know how to fix it.
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