Sara Caselli
Senior Manager Digital Services @Justgiving
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager Digital Services @Justgiving
EDUCATION
Università Cattolica del Sacro Cuore
4, Foreign Languages and marketing
Università Cattolica del Sacro Cuore
Master Web Communication
SKILLS
ABOUT SARA CASELLI
Digital professional with 20 years of international experience in e-commerce, digital product management, CRO and online marketing. Proven track record in increasing conversion rates, leading cross-functional teams, and driving digital transformation in multinational environments. Multilingual (Italian, English, French) with expertise in analytics tools, CMS platforms, Agile methodologies, AI and online trading. Most recent achievements as Head of Digital Product- Created from scratch the Website team, hiring and then managing 17 people, developing new processes and ways of working- Managed successfully some big project like a new CRM integration with the e-commerce platform and a full re-brand of the website- Increased conversion rate by 30%, through an accelerated experimentation programme and improved UX research and design.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.