Sara Blair
Head of Marketing and Communications @Arnolfini Arts
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WORK HISTORY
Head of Marketing and Communications @Arnolfini Arts
Bristol, GB
Appointed Head of Marketing and Communications following the successful relaunch of major exhibitions. I set about rejuvenating the pioneering ethos of Arnolfini, reflected in the tone of all communications successfully making the organisation a more accessible, inclusive and welcoming space for all. The role is terrifically varied and includes: Development and implementation of the marketing strategy. Managing social media and digital content, across a variety of platforms, ensuring accessibility and employing an inclusive and friendly tone. Production of monthly and ad hoc newsletters. Project managing refreshed design of website, with a focus on making it more accessible for all users. Managing overall content. Producing press releases and associated press material, managing press previews, artist liaison, selling-in stories to media and responding to all enquiries. Strategising and coordinating media advertising and content. Implementing the comms. element for visitor and peers evaluation surveys. Realising the comms. components for submission of bids and crowdfunding campaign. Overseeing design of in-house and external promotional material. Implementing internal comms for team members and community partners. Line managing Arnolfini\'s Communications Officer.
ABOUT SARA BLAIR
I\'m a marketing and communications creative who focuses on accessible, inclusive content that drives meaningful engagement with diverse audiences. My expertise spans CMS, digital marketing, event promotion, content creation and campaign management across social media and email platforms. I have key experience across the leisure, arts and heritage sectors, where I combine creative approaches with strategic communications. Career Highlights: • Revitalised the brand identity and tone of Arnolfini, an iconic, not for profit contemporary arts centre in Bristol, transforming it into a more accessible, inclusive and welcoming space, resulting in a significant increase in social media followers and engagement, as well as visitors to exhibitions, workshops and events. • Spearheaded the strategic development and implementation of marketing strategies focused on stakeholder engagement, leading to improved visitor numbers. • Successfully project-managed the redesign of Arnolfini\'s website, prioritising accessibility and user experience, resulting in enhanced content management and overall website performance. • Implemented effective communications strategies for bid submissions and crowdfunding campaigns, contributing to successful funding outcomes. • Revamped the historic Curzon Cinema and Arts\' marketing approach, directly impacting record audience numbers and broadening the core customer demographic. • Developed and executed targeted social media campaigns, leveraging analytics to improve reach and engagement for various organisations.
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