Sanu Suman

Digital Marketing Manager @Polar Bear Ice Cream Sundaes

Bengaluru, IN

Own 360° brand & digital marketing Pan-India, aligning ATL/BTL, digital, in-store, and partner channels.• Built 400+ influencer collaborations; achieved CPV ~0.05 (5p) and 6–8% engagement rates at campaign level.• Conceptualised and produced brand marketing collaterals and playbooks to standardise creative quality.• Ideated & executed four exclusive offer days → ~80% day of revenue lift vs baseline.• Reactivated lapsed cohorts via WhatsApp journeys using unique coupon codes; increased repeat conversions.• Produced the brand’s first hero video ad; deployed across outlets, cinema, and TV to unify storytelling.• Stabilised Hyderabad & Mangalore via city-specific playbooks (LSM, offers, channel mix, partner alignment).• Designed creatives and ran awareness-mode campaigns on Meta & Google to build buzz and brand recall.• Built GTM for two new product ranges; exceeded launch KPIs across creative, media, and in-store placements.• Led 10 new city launches with pre-buzz calendars, opening week footfall plans, and local influencer programs.• Drove celebrity tie-ups/TV integrations in TN; negotiated title sponsorship for the Rapid Rashmi podcast channel.• Partnered closely with Zomato & Swiggy; delivered +10% MoM online sales via offer constructs and CPC experiments.• Led rebranding of store elements toward a Gen-Z aesthetic to modernise in-store perception.

REVA University

Bachelor of Business Administration - BBA, Marketing

Ramakrishna Mission Vidyamandira

Matriculation

Darshan Shah College (D.S. College), Katihar

Intermediate, Science