Santiago Marquez Grajales

Data Analyst @美国艺电公司

Vancouver, BC, CA

Analyze the impact of live content and in-game campaigns on player engagement and the in-game economy, providing actionable insights that drive data-informed decision-making.• Develop and maintain dashboards and reports to track key metrics across various player cohorts, enabling partners to identify trends and optimize player experience.• Conduct data exploration and trend analysis to diagnose underlying factors influencing player behavior, supporting content and product teams in enhancing engagement.• Investigate and assess campaign content impact, delivering insights and recommendations to optimize in-game campaign strategies and planning.• Present findings and analyses to partners through storytelling and data visualization, ensuring clear, impactful communication of insights.• Collaborate closely with Advanced Analysts and the franchise\'s product and content teams to support live analytics initiatives, contributing to EA’s overall business performance goals

UBC Sauder School of Business

Master Degree, Business Management

The University of British Columbia

Bachelors